… So are entrepreneurs. It’s as simple as that…
Mark Zuckerberg’s a geek.
Bill Gates… Proper geek.
Steve Jobs. Geek.
Larry Page = absolute geek.
Richard Branson, Duncan Bannatyne, Alan Sugar, Donald Trump… All geeks.
Seth Godin’s a pure geek.
Malcolm McDonald’s a geek.
Philip Kotler and Kevin Keller are some geeks.
I’ve never been a geek. I’ve always seen myself as a pretty cool dude. Too cool for school and all that lot. If being a geek meant sucking up to teacher, bringing in apples and answering algebra, then you could forget it. That kind of behaviour was bad for your rep’, bad for your street cred’ and could lose you your ghetto pass. It turns out though, that the Oxford Dictionary defines the term geek as: “a knowledgeable and obsessive enthusiast”, which doesn’t sound half as bad as I pictured it.
According to this definition, I suppose I was actually a bit of a geek in college. I spent every spare second making music. Hours and days were spent locked in my bedroom writing tracks, finding and playing with samples, chopping up breaks, testing one reverb plug-in over another, trailing different types of compressors, transient shapers and filters, layering drums, fine tuning basslines and tweaking arrangements, all in pursuit of the perfect tune. I read a hell of a lot and tried countless techniques to improve the music I was making. That’s what musicians do. They’re all geeks. To know your stuff in music and to be able to tell the difference between manual ducking and parallel compression, you’ve got to be a geek. And the same is true of marketing and entrepreneurship.
Pick any successful marketer or entrepreneur you wish and I bet they’re a geek. I bet they’ve spent years honing their craft. Trying, failing, testing and trying again. They’re experts. And to become an expert, it takes passion, dedication, practice and determination. You need to be a geek. So if being a geek is to be devoted to acquiring the knowledge, the experience and the skills required to be an expert, then we should all be geeks.
I’m a geek because being a geek is cool as fuck.