Customer engagement is a challenge because everyone is busy these days and everyone’s time is valuable. So valuable, that we can literally place a monetary value on it.
Thinking along these lines can help us marketers create more effective solutions and design more user-centric processes. If we think of each second that someone spends engaging as a cost, a literal cost, we’ll spend more effort making each app, website, advert, blog, banner, product or service the absolute best it can be.
[Read more…] about Customer Engagement: Should We Pay Customers to Engage?