Every company in the entire world is made up of the same thing… [Read more…] about If a Person Can Make It, Then a Person Can Change It
In this day and age, the digital age, everything is quicker, slicker, smaller, cheaper, easier. Everything is more flexible, more convenient, more accessible. We have more choices, more control, more power, more influence, more reach. Because of this, we have greater expectations, higher demands, narrower attention spans, zero patience. We expect lightning fast turnaround. If we take action, we want an immediate impact, rapid ROA (Return on Attention), speedy service. Failure for brands to respond quickly and meet or surpass these expectations can cost you like mad. Here’s what I mean:
[Read more…] about The Digital Age: If You’re Not Quick, You’re Sick.