Of course they’re not. That’s why they’re rules.
But the thing about rules is that they’re ok when they’re first put in place. More often than not, they make sense and are needed.
But over time, if they aren’t kept on top of, they lose their place. They stop doing the job they were put there to do.
In the end, rules make things difficult and prevent things from happening. They stop mattering. They are less useful. They expire.
So when innovations happen, when change is forced and disruption takes a hold and breaks those rules, it’s not a purposeful stab at the status quo.
It’s not challenge for the sake of upsetting the people who are happy as things are.
It’s not even an insult to the current rules or the people who made them.
It’s merely an acknowledgement that we might have moved on, the existing rules perhaps aren’t applicable any more and that maybe it’s time for some new ones.