It used to be that the things we did online weren’t ‘real‘ things. Sitting on Facebook wasn’t really socialising. It was virtual. But what happens when virtual becomes real? [Read more…] about Are PDFs Real Documents?
Offline to Online
When I was at uni, I did an assignment on Starbucks and read an article about CEO Howard Shultz’s view on customer experience management. Shultz is keen on Starbucks exceeding customer expectations, providing positive experiences and excellent customer service. That’s not unusual and I imagine all retailers share this aim, but Shultz’s reasoning was unique. He believes that: [Read more…] about Customer Experience Management: Are you at risk?
I’ve heard the phrase ‘don’t exaggerate’ a million times. Another phrase I’m sick of hearing is that it’s ‘unsociable’ to sit on your iPhone or iPad in, what seems to be, every social scenario available.
[Read more…] about TV and Tablets: What’s the difference?
A few month back, I wrote a blog asking will traditional marketing come back in fashion? Well, I think it’s happening sooner than I thought. And I reckon it’s because of Christmas. [Read more…] about Could Christmas Herald the Return of Traditional Advertising?
If you haven’t, you probably will before long because:
- “Everyone’s on social media so you need a Facebook and Twitter account.”
- “QR codes are popular, you should put one on things.”
- “X, Y and Z have just released an app, so you should probably consider that.”
- “Your competition’s website is fantastic, you have to rebuild yours.”
Online to offline and offline to online marketing is a key part of many brands’ marketing strategies, especially those bricks and mortar retailers and ‘traditional’ media brands, such as TV channels and radio stations. It’s an attempt to embrace the digital age, hence the coining of the term ‘clicks and mortar’. Go online for coupons and redeem them in store; in store, prompt to download your app or scan a QR Code. For radio and TV: go online to enter competitions or for more content seems to be where it’s at. These are all common examples of online to offline and offline to online marketing. For many brands, it works pretty well. The thing is though, if you’re going to try offline to online marketing, then you’d better make sure you can deliver. And if you’d expect anyone to be doing well in this department, it would be the King of traditional media… The BBC. [Read more…] about Offline to Online Marketing: A Lesson for the BBC