Twitter has taken its hashtags to the next level with specific ‘Events’ pages for trending action and events. This will surely encourage users to hang around on the platform for longer and aims to start bringing an end to the ‘hop in, hop out’, micro-engagement nature of the platform at present. But what do you think about this addition?
Customer engagement is a challenge because everyone is busy these days and everyone’s time is valuable. So valuable, that we can literally place a monetary value on it.
Thinking along these lines can help us marketers create more effective solutions and design more user-centric processes. If we think of each second that someone spends engaging as a cost, a literal cost, we’ll spend more effort making each app, website, advert, blog, banner, product or service the absolute best it can be.
[Read more…] about Customer Engagement: Should We Pay Customers to Engage?
When I was at uni, I did an assignment on Starbucks and read an article about CEO Howard Shultz’s view on customer experience management. Shultz is keen on Starbucks exceeding customer expectations, providing positive experiences and excellent customer service. That’s not unusual and I imagine all retailers share this aim, but Shultz’s reasoning was unique. He believes that: [Read more…] about Customer Experience Management: Are you at risk?
It’s normal these days for us to be content with the fact that we’re all busy people living busy lives. Some people are too busy to see their family and friends, let alone sit down and read your blog. So what can you do to get these people to pay attention? [Read more…] about 5 Tips on How to Get Busy People to Read Your Blog
I got an email from my web host earlier with this title:
Online to offline and offline to online marketing is a key part of many brands’ marketing strategies, especially those bricks and mortar retailers and ‘traditional’ media brands, such as TV channels and radio stations. It’s an attempt to embrace the digital age, hence the coining of the term ‘clicks and mortar’. Go online for coupons and redeem them in store; in store, prompt to download your app or scan a QR Code. For radio and TV: go online to enter competitions or for more content seems to be where it’s at. These are all common examples of online to offline and offline to online marketing. For many brands, it works pretty well. The thing is though, if you’re going to try offline to online marketing, then you’d better make sure you can deliver. And if you’d expect anyone to be doing well in this department, it would be the King of traditional media… The BBC. [Read more…] about Offline to Online Marketing: A Lesson for the BBC
I recently wrote a blog post on micro engagement after scanning a QR Code while I was out and about in London. For those that are too busy or can’t be bothered reading it, micro engagement is the provision of bite-sized snippets of content geared to engage mobile users during the day’s procrastination pit stops and escape-induced intervals. Those moments spent checking phones for emails, text, social notifications and the like, could provide opportunities for brands to target prospects, providing their content catering is relevant, consistent and of a high quality. Anyway, the post lead me to an afterthought…
Micro engagement isn’t actually something that marketers are pushing onto consumers like in the ‘you get what you’re given’ era of TV; it’s a behavioural trend that smartphone owners share. And it’s growing. [Read more…] about Micro engagement? In your dreams
I read an article not so long ago on micro engagement and apologies for not being able to reference it here, but I literally have no clue where it is. It was late, I was roaming Twitter reading bits and bobs and it was one of the many things my eyes digested. Anyway, the gist was that mobile micro engagement is going to be all the rage this year. People have less patience, they’re short for time and they’re completely blanking the marketing communications we’re spending so much money on. So, the article claimed, if brands can find a way of providing little snippets of content to entertain, engage or inform people throughout those brief periods in the day; when they’re on a break at work, waiting for the train, standing in line at Costa or whatever it may be, then this could present a decent opportunity. [Read more…] about Micro Engagement Knocks One Out of the (Box) Park
Since doing my dissertation on Rich Media Mobile Advertising (RMMA) & it’s effect on brand knowledge, I now click on mobile banners just to see what’s going on. Brands like Lynx (or Axe), Ben and Jerry’s, Guinness and even the likes of BMW and Louis Vuitton have all put together some highly engaging examples showcasing the potential of mobile banners. Check out the iAd Gallery app for more examples. There are, however, some terrible examples of mobile banners put together by brands or companies that don’t seem to have much of a clue. And here’s one of them… I don’t know the company because I didn’t give it long enough to find out, but there are brands and companies that are doing exactly as this example shows and that should be doing a lot better. [Read more…] about Mobile Banners – Potential or Detrimental?