At Dominos, no one buys a large pizza for £18 when there’s a constant offer that gets you two medium pizzas, two sides and a drink for £20. [Read more…] about Are Premium Brands Really Premium?
A few month back, I wrote a blog asking will traditional marketing come back in fashion? Well, I think it’s happening sooner than I thought. And I reckon it’s because of Christmas. [Read more…] about Could Christmas Herald the Return of Traditional Advertising?
If history has taught us anything, it’s that it has a knack of repeating itself, especially where fashion and trends are concerned. And if studying and working in marketing has taught me anything, it’s that marketers love trends. Whats current? What’s going to be the ‘next big thing’?
The thing about fashion, and trends, is that they’re generally measured in the short term. What’s in fashion today, might not be tomorrow. But that’s not to say that it won’t be back. Tetras, Top Trumps, Chopper bikes, Yo Yos, they were all in fashion once, vanished off the scene for a while and then came back in fashion later.
[Read more…] about ‘Traditional’ Marketing – Will History Repeat Itself?