This article seems a little hypocritical given that I’ve just banged on about how samey all the content out there is these days and that you should avoid using the word Twitter in your title, but I noticed something this morning that I actually think is pretty cool and could help those of you that have an app or those that are considering developing one. (Was that sentence too long? Thought so.) [Read more…] about Did You Know You Can Download Apps Straight From Twitter?
Content marketing is getting boring.
And I’ll tell you why: [Read more…] about Content Marketing is Getting Boring. Move on.
Twitter has taken its hashtags to the next level with specific ‘Events’ pages for trending action and events. This will surely encourage users to hang around on the platform for longer and aims to start bringing an end to the ‘hop in, hop out’, micro-engagement nature of the platform at present. But what do you think about this addition?
I came across an article the other day that was so good, I impulsively travelled down the path to purchase this guy’s book. The thing was, the purchasing process was so difficult that I literally couldn’t buy it! I tried. But couldn’t. So what went so badly wrong for me to be still sitting here now, bookless? And how can you avoid the same mistakes and make more sales online? [Read more…] about How (not) To Sell a Book: Streamlining Your Path to Purchase
Having authority and status makes people listen to your ideas and thoughts. Having experience does, too. If you have authority, status and experience, as a marketer or a blogger, you’re laughing. It’s the Holy Grail, isn’t it? Or is it… [Read more…] about Searching for Authority, Status and Experience? You Might Be Missing Something
Customer engagement is a challenge because everyone is busy these days and everyone’s time is valuable. So valuable, that we can literally place a monetary value on it.
Thinking along these lines can help us marketers create more effective solutions and design more user-centric processes. If we think of each second that someone spends engaging as a cost, a literal cost, we’ll spend more effort making each app, website, advert, blog, banner, product or service the absolute best it can be.
[Read more…] about Customer Engagement: Should We Pay Customers to Engage?
When we’re presented with every available option, it’s actually harder to find the thing we want. Too much choice is detrimental to our decision making.
Imagine you’re in the supermarket and you’re looking for a can of beans. There are 3 options:
It’s normal these days for us to be content with the fact that we’re all busy people living busy lives. Some people are too busy to see their family and friends, let alone sit down and read your blog. So what can you do to get these people to pay attention? [Read more…] about 5 Tips on How to Get Busy People to Read Your Blog
A few month back, I wrote a blog asking will traditional marketing come back in fashion? Well, I think it’s happening sooner than I thought. And I reckon it’s because of Christmas. [Read more…] about Could Christmas Herald the Return of Traditional Advertising?
If you haven’t, you probably will before long because:
- “Everyone’s on social media so you need a Facebook and Twitter account.”
- “QR codes are popular, you should put one on things.”
- “X, Y and Z have just released an app, so you should probably consider that.”
- “Your competition’s website is fantastic, you have to rebuild yours.”
I recently wrote a blog post on micro engagement after scanning a QR Code while I was out and about in London. For those that are too busy or can’t be bothered reading it, micro engagement is the provision of bite-sized snippets of content geared to engage mobile users during the day’s procrastination pit stops and escape-induced intervals. Those moments spent checking phones for emails, text, social notifications and the like, could provide opportunities for brands to target prospects, providing their content catering is relevant, consistent and of a high quality. Anyway, the post lead me to an afterthought…
Micro engagement isn’t actually something that marketers are pushing onto consumers like in the ‘you get what you’re given’ era of TV; it’s a behavioural trend that smartphone owners share. And it’s growing. [Read more…] about Micro engagement? In your dreams
I read an article not so long ago on micro engagement and apologies for not being able to reference it here, but I literally have no clue where it is. It was late, I was roaming Twitter reading bits and bobs and it was one of the many things my eyes digested. Anyway, the gist was that mobile micro engagement is going to be all the rage this year. People have less patience, they’re short for time and they’re completely blanking the marketing communications we’re spending so much money on. So, the article claimed, if brands can find a way of providing little snippets of content to entertain, engage or inform people throughout those brief periods in the day; when they’re on a break at work, waiting for the train, standing in line at Costa or whatever it may be, then this could present a decent opportunity. [Read more…] about Micro Engagement Knocks One Out of the (Box) Park