At Dominos, no one buys a large pizza for £18 when there’s a constant offer that gets you two medium pizzas, two sides and a drink for £20. [Read more…] about Are Premium Brands Really Premium?
Twitter has taken its hashtags to the next level with specific ‘Events’ pages for trending action and events. This will surely encourage users to hang around on the platform for longer and aims to start bringing an end to the ‘hop in, hop out’, micro-engagement nature of the platform at present. But what do you think about this addition?
When I was at uni, I did an assignment on Starbucks and read an article about CEO Howard Shultz’s view on customer experience management. Shultz is keen on Starbucks exceeding customer expectations, providing positive experiences and excellent customer service. That’s not unusual and I imagine all retailers share this aim, but Shultz’s reasoning was unique. He believes that: [Read more…] about Customer Experience Management: Are you at risk?
Imagine your stereotypical builder, Stevo, sat on a throne of scaffolding, screaming:
“Get ya tits out darlin’! Come onnnnnn, show us some shin, love!”
And hurling this barrel of well intended (I suppose), if misguided, and ill-delivered compliments in the direction of an innocent commuter during the morning rush hour at London Bridge in an attempt to lure her into bed for a quick bit of how’s your father before his 10 ‘o’ clock cuppa.
[Read more…] about The Brand, the Builder and the Beg for ATTENTION!!!
1. Understand that it’s not a deal breaker.
LinkedIn isn’t something you need to close the sale on. Few people will stumble upon your LinkedIn profile, read your blurb, then offer you a job, just like that. It’s not even necessarily for those that are browsing LinkedIn at the time. It’s for those that aren’t even on LinkedIn as well. Those that see the link on your website or the mention on your CV or the signature on your email. It’s for them to get a little info on you and your experience and personality. Think of it as a reinforcement of what you say on your job application or in your interview or on your CV. It’s just a confirmation of what you’re already putting out there.
[Read more…] about 8 Tips on Writing a Wicked LinkedIn Bio
If you haven’t, you probably will before long because:
- “Everyone’s on social media so you need a Facebook and Twitter account.”
- “QR codes are popular, you should put one on things.”
- “X, Y and Z have just released an app, so you should probably consider that.”
- “Your competition’s website is fantastic, you have to rebuild yours.”
Everything for marketers these days is about connecting brands to people and people to brands, isn’t it? Connection and engagement is the new currency, but in reality, do people even want to connect with brands? I don’t think so. Not unless there’s something in it for them. I don’t care about Coke, but I’ll happily claim a can in exchange for a Like on Facebook. I’m not the slightest bit interested in Dominos, but they can have my email address for 20% off. People couldn’t care less about the brand, we’re all selfish and we only care about what’s in it for us.
[Read more…] about Why Likes, Followers and Fans Mean Sweet F-A
To be cynical is to be sceptical. To be suspicious of people’s or businesses’ motives. To not trust unfamiliar sources. To not take things at face value. To not believe in hear say or rumours. To constantly question everything, all of the time. To refuse to have the wool pulled over your eyes. To be paranoid. To demand proof. To think independently and not mimic mass opinion. A cynic sees through the bullshit. [Read more…] about Cynicism is Sanity