Twitter has taken its hashtags to the next level with specific ‘Events’ pages for trending action and events. This will surely encourage users to hang around on the platform for longer and aims to start bringing an end to the ‘hop in, hop out’, micro-engagement nature of the platform at present. But what do you think about this addition?
Previously, users have primarily used hashtags to comment or keep abreast of what’s happening in the world, particularly with regards to live events and TV programmes, with trending tweets appearing in a typical tweet-feed like this:
No real change to our normal newsfeed there, then. But now, Twitter have spiced up some of the trending feeds and created specific ‘Events’ pages out of them, much like your new Twitter profile page:
These pages display the same trending tweet-feed in the middle, with a simpler filter up-top where you can opt to view Tweets, Photos and videos or People, and also include additional information either side of the newsfeed.
Now, instead of simply viewing tagged tweets, you can keep up to date with the over arching headlines and popular bits of content without having to search through masses of tweets to find it.
Google have started trying to answer your query in the SERPS, without you having to visit another site, such as when you search for ‘world cup fixtures‘:
Is Twitter trying the same tactic with these events pages – encouraging users to hang around and find out top stories and information from them direct, as opposed to hopping on, then bouncing out to an external site after clicking a link in a tweet?
Can it be sustained
It will be interesting to see whether the boys and girls at Twitter will attempt to create a page like this in real time (link to real time marketing) for every trending topic (that’ll be one well of an algorithm!) and whether it will increase the staying time on the site, as well as improve the overall user experience and create further advertising opportunities. Could Twitter charge more for promoted tweets and profiles on pages that prove higher engagement? What about the large header image up top, is that up for ad grabs?
Value or vanity?
This is a clever development from Twitter and one that (I think) will surely increase people’s engagement on the site as far as trending items are concerned, which is important for Twitter, given that users tend to engage less on the platform than on that of its nearest rivals Facebook and Pinterest.
But will users see this as an intrusion or are trending items better this way? I’d be interested in hearing your thoughts on this below:
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