I was watching Location, Location, Location on Channel 4 and it featured a couple searching for a house… Obviously. One of their criteria for their new place was ‘somewhere that’ll make our friends jealous’. This was seemingly a private discussion they’d had and it might not have been intended to slip out in front of the camera, but is that what it’s come to? Making people jealous? This is why I’m falling out of love (if I was ever in love?) with Facebook. It’s full of people posting about their day, showing us photos of their food and letting us know how good their life is. They’re all trying to make their ‘friends’ jealous.
It’s as frustrating as a low sperm count and it’s getting worse because now my news feed has gone from messy nights out, after parties, cars, food and clothes to incorporate weddings and babies, as if we’re all remotely bothered.
The difference between Facebook and, say, LinkedIn, is that, on LinkedIn, people’s only focus is sharing things that they think their connections will enjoy. It’s selfless. Whereas Facebook is selfish. I know we’re all selfish really, we only care about what’s relevant to us or what’s in it for us, especially when it comes to engaging with brands and the like, but Facebook takes this to a whole new level. We can no longer crack on with our private and selfish use of the Internet because now the selfish have a place to broadcast their selfishness.
If the Internet has taught is anything, it’s that sharing creates value, but only if you’re sharing relevant stuff with interested people. That way, the interested can share it with further interested people in their network. The majority of Facebook, or at least the people I have on Facebook, are sharing the irrelevant with the uninterested and it’s boring me to death.
I now think twice before posting on Facebook ’cause I don’t want to seem like one of these attention seeking knob heads bragging about myself every chance I get. I’m now becoming more and more of a Facebook watcher or stalker, virtually curb crawling through the newsfeed once a day or every other day in desperate need for something unexpected to slap me in the face.
Are you or your brand having second thoughts about Facebook? Have you switched for another network or decreased the amount of time you spend on it? Maybe you love it and you can help me retune?
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