This article seems a little hypocritical given that I’ve just banged on about how samey all the content out there is these days and that you should avoid using the word Twitter in your title, but I noticed something this morning that I actually think is pretty cool and could help those of you that have an app or those that are considering developing one. (Was that sentence too long? Thought so.)
There are over 1.2 million apps on the App Store and over 1.3 million on Google Play. With two and a half million apps out there, what chance has yours got of even been seen, let alone downloaded and used regularly? None. It’s pretty much as simple as that, given that most apps that are downloaded are in the top 50 and getting into the top 50 is no mean feat.
However, the boys and girls at Twitter may have just given you aspiring App Store rulers a helping hand in getting your app both seen and downloaded. You see:
Now, users can now download your app straight from their Twitter newsfeed:
How cool is that?
Whether this feature is reserved for promoted tweets (which I strongly suspect it is) and whether it’ll ever be rolled out to us skint folk, who knows? But it’s a pretty cool feature and could provide the key to bypassing the depressing doldrums of the App Store. Instead, allowing you to head straight into your customer’s attention span in a space where they spend quite a bit of time and are familiar with.
I’d love to see the number of downloads this baby had.
Would you be more likely to download an app you see in your newsfeed?
Had you noticed this before?
Is this something we’re likely to see more of?
I’d love to get your thoughts in the comments below.