1. Understand that it’s not a deal breaker.
LinkedIn isn’t something you need to close the sale on. Few people will stumble upon your LinkedIn profile, read your blurb, then offer you a job, just like that. It’s not even necessarily for those that are browsing LinkedIn at the time. It’s for those that aren’t even on LinkedIn as well. Those that see the link on your website or the mention on your CV or the signature on your email. It’s for them to get a little info on you and your experience and personality. Think of it as a reinforcement of what you say on your job application or in your interview or on your CV. It’s just a confirmation of what you’re already putting out there.
2. Don’t exaggerate.
I was going to say ‘don’t lie’, but I think that’s obvious. Whether exaggerating is the same as lying depends on how much you exaggerate I suppose.
Everyone exaggerates all the time, but on LinkedIn, you’re better off being honest. Don’t boast about accomplishments if you never accomplished anything. Just stick to the plain and simple facts, figures and results.
3. Don’t fill space for the sake of it.
If you haven’t got much experience or facts, figures or results, then don’t just clog up your bio with rubbish to fill it up. Tell us why you haven’t. What went wrong? What did you learn? Don’t waste time with stuff like ‘answering customer queries’ or ‘competitor research’ because that’s what everyone puts when they’ve got nothing better to put. It’s a given, like ‘punctual, hard working and quick learner’.
4. It’s a project.
Your LinkedIn bio isn’t something that you can complete today and forget about tomorrow. It’s an ongoing project that you build as you go. So don’t worry about it not being perfect right now because you can review it every few month and update it with your most recent accomplishments.
5. Keep it simple
No one will sit there and read over a thousand words of you describing every role you’ve ever done in great detail, down to the price you paid for a coffee at dinner time. If you want to ramble on, start blogging. Keep LinkedIn short, sharp and punchy.
6. Don’t hide your personality.
Don’t sound like a computer. Don’t be afraid to be yourself. Have a laugh, write creatively and show people you’re human.
7. Don’t be scared to highlight your mistakes.
Every job doesn’t go the way you’d like all the time, so you’re better off highlighting this and explaining why it wasn’t what you expected, as opposed to papering over the cracks and exeggerating your way out of an opportunity to show that you’re a genuine person who can learn from negative experiences.
8. Prioritise important information.
If it doesn’t go on your CV or you wouldn’t feel comfortable talking about it at length in an interview or it’s not important enought to mention in an interview, then leave it off.
For an example of a stunningly well put together LinkedIn bio, check this out.
Subscribe to KaneSimms.com
You can have more insights like this dropped off in your inbox when you subscribe by email: