You don’t think about what you’re trying to achieve.
You don’t have an aim for what you do.
You certainly don’t measure to try and see
whether you’ve accomplished what you set out to.
You churn stuff out because that’s what’s asked.
And instead of creating something new from scratch,
You open the clasp and dip into the past
to produce something similar to what you did last.
Theres no over-arching purpose and no vision,
So you’re guessing whether something’s right or wrong.
You strive to interrupt, then wonder why they won’t listen.
Your Comms strategy isn’t working because you don’t have one.