Submarines are constantly consulting with what’s below them and make decisions based on what the bottom of the ocean is telling them. Subs send sonar signals down to the depths of the sea and pick up the reflections, which helps create a picture of what’s down there. [Read more…] about Submarines and Ships: What Kind of Leader Are You?
Having authority and status makes people listen to your ideas and thoughts. Having experience does, too. If you have authority, status and experience, as a marketer or a blogger, you’re laughing. It’s the Holy Grail, isn’t it? Or is it… [Read more…] about Searching for Authority, Status and Experience? You Might Be Missing Something
I’ve heard the phrase ‘don’t exaggerate’ a million times. Another phrase I’m sick of hearing is that it’s ‘unsociable’ to sit on your iPhone or iPad in, what seems to be, every social scenario available.
[Read more…] about TV and Tablets: What’s the difference?
Over Christmas, and whenever I go abroad or take any kind of a holiday, I try to fully switch off. No blog, no emails, no social media, no reading. I hardly even text. I try not to involve myself with technology at all, really.
[Read more…] about The Benefits of a Break and the Blueprint for 2014
People don’t take on board the things that people close to them tell them (I think that makes sense?). Even if the people close to them are experts, people still put up this mental barrier that prevents them from absorbing information or making decisions based on what they’re told.
That’s all… Just pretend.
Pretend you don’t give a flying fuck. There’s absolutely no difference between being shit scared, but pretending you’re confident and being genuinely cock sure of yourself.
Because changing business processes means changing habits and culture. It means changing job roles and routines. It means that, if you’re on auto pilot, getting through the day with minimal effort, mental or physical, then you’ll now have to earn your wage. You’ll now have to start making an effort, turning up ready to work and with bags of energy. You’ll have to start caring.
[Read more…] about Why is change so hard?
We’ve all been there. It’s Wednesday, it’s 5pm, you’ve been working all month on a project or an assignment and it needs to be done and dusted by Friday morning. You know that if you work tirelessly from now until then, you might make it. So you stay up late Wednesday, make an early start Thursday and work through to the am on Friday. You go through more coffee beans than a Costa training day and stay glued to the screen like kid on COD. You finally get finished, the project’s done and you hand it over.
[Read more…] about How To Stay Productive When Facing Tight Deadlines
I once read somewhere that advice is there to be ignored. I can’t remember where or when or who wrote or said it, but I quite like it. I like it because it pretty much means that you should try what you think is right and if you fail, then you’ve learned your lesson. And learning is the whole point. You can’t learn if you don’t make the mistakes.
I can’t stand the word ‘experience’. I hate how much attention it’s given and how valued it seems to be amongst recruiters. It’s a word overused by industrialists, old skool managers and bog standard HR departments that don’t want to recruit anyone they haven’t recruited before. They want another compliant cog in the engine. Another well oiled link in the chain. Those that ask for ‘experience’ aren’t asking for free thinkers, new ideas and creativity. They don’t want to be challenged, to take a chance or introduce change. They want a guarantee, a safe bet and to be obeyed. By judging experience in terms of years, we’re placing far too much importance on people’s past and are setting up to overlook potential. [Read more…] about Why you don’t need ‘experience’
Everything for marketers these days is about connecting brands to people and people to brands, isn’t it? Connection and engagement is the new currency, but in reality, do people even want to connect with brands? I don’t think so. Not unless there’s something in it for them. I don’t care about Coke, but I’ll happily claim a can in exchange for a Like on Facebook. I’m not the slightest bit interested in Dominos, but they can have my email address for 20% off. People couldn’t care less about the brand, we’re all selfish and we only care about what’s in it for us.
[Read more…] about Why Likes, Followers and Fans Mean Sweet F-A
… In no particular order:
1. Timing. Well-timed gags have people in stiches. Sometimes, what you actually say doesn’t matter, it’s the way you say it that cracks people up and marketing is no different. A well-timed marketing effort can do more than a beautifully designed, skilfully innovative or uniquely creative campaign or communication.
Good stand-up comics have timing nailed and good marketers need to too.
[Read more…] about 5 Things Marketers and Stand-up Comics Have In Common