At Dominos, no one buys a large pizza for £18 when there’s a constant offer that gets you two medium pizzas, two sides and a drink for £20.
At Laura Ashley, who on earth would pay £1600 for a sofa when it’ll be in the autumn sale at 40% off? Plus, you get another 10% off the discounted rate if you open a store card, so that’s more than half price.
At Jack Wills, what’s the point in paying £80 for a shirt when there’s a year-round sale on that sees similar shirts sell for £40. Better yet, head to the outlet and save more than 70%. (I literally got £369 worth of stuff for £67 at the outlet in Somerset.)
Are these so called premium brands just winging it? Are they only putting their prices high to maintain a ‘prestigious’ image, but really making their money on their offers, outlets and sales? Ralph Loren designs and creates clothes specifically for it’s outlet in Ashford, so there’s obviously something going on.
I’d love to know how much money these brands generate through discount sales, deals, offers and outlets. If any of them are seeing more income being generated through discounted channels, it won’t be long before you’ll have a branding problem as customers realise what you sneaky twats are up to… *Cough, cough, Dominos! Cough.*
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