At Dominos, no one buys a large pizza for £18 when there’s a constant offer that gets you two medium pizzas, two sides and a drink for £20. Continue reading
One of my favourite writers is Seth Godin. He writes a lot about Tribes and Tribal Marketing – the art of fostering the passion shared between groups, or tribes, of people and providing something of value to the group. This is all well and good in theory, but how do you find that tribe? What if it doesn’t exist yet? What if you wanted to build you own tribe around your brand? Where do you start? Continue reading
This article seems a little hypocritical given that I’ve just banged on about how samey all the content out there is these days and that you should avoid using the word Twitter in your title, but I noticed something this morning that I actually think is pretty cool and could help those of you that have an app or those that are considering developing one. (Was that sentence too long? Thought so.) Continue reading
Content marketing is getting boring.
And I’ll tell you why: Continue reading
Before, whenever I seen an example of affiliate marketing, I used to be as turned off as Rolf Harris watching a granny masturbate. I’d get emails from people recommending products and, after the sales pitch, there’d be a link, followed by a disclaimer saying “by the way, that link? Yea, if you click that, I get paid.”
That’s always the point where I’d be like: Continue reading