The status quo forms when people get comfortable. Comfortable with their jobs. Comfortable with their salary. Comfortable with their role. Comfortable with their commute. Comfortable making mortgage repayments. Comfortable being on auto pilot.
It’s not that they don’t want change
They might do. There might be a few things about the job or the company that they don’t particularly like. They might not enjoy the long sign-off process. They might not be crazy about busy conference calls. They might not particularly care for the latest product release or not be a hardcore fan of the companies culture. Continue reading
People don’t take on board the things that people close to them tell them (I think that makes sense?). Even if the people close to them are experts, people still put up this mental barrier that prevents them from absorbing information or making decisions based on what they’re told.
For example; Continue reading
If you haven’t, you probably will before long because:
- “Everyone’s on social media so you need a Facebook and Twitter account.”
- “QR codes are popular, you should put one on things.”
- “X, Y and Z have just released an app, so you should probably consider that.”
- “Your competition’s website is fantastic, you have to rebuild yours.”