Tribal Marketing: How to Start Building Your Own Loyal Tribe

Tribal Marketing: How to Start Building Your Own Loyal TribeOne of my favourite writers is Seth Godin. He writes a lot about Tribes and Tribal Marketing – the art of fostering the passion shared between groups, or tribes, of people and providing something of value to the group. This is all well and good in theory, but how do you find that tribe? What if it doesn’t exist yet? What if you wanted to build you own tribe around your brand? Where do you start? Continue reading

Did You Know You Can Download Apps Straight From Twitter?

Did You Know You Can Download Apps Straight From Twitter?This article seems a little hypocritical given that I’ve just banged on about how samey all the content out there is these days and that you should avoid using the word Twitter in your title, but I noticed something this morning that I actually think is pretty cool and could help those of you that have an app or those that are considering developing one. (Was that sentence too long? Thought so.) Continue reading

The Myth of Affiliate Marketing

The Myth of Affiliate Marketing thumbBefore, whenever I seen an example of affiliate marketing, I used to be as turned off as Rolf Harris watching a granny masturbate. I’d get emails from people recommending products and, after the sales pitch, there’d be a link, followed by a disclaimer saying “by the way, that link? Yea, if you click that, I get paid.”

That’s always the point where I’d be like: Continue reading