Did You Know Amazon Tracks What You Buy From Competitors?

Did You Know Amazon Tracks What You Buy From Competitors? Header

We all know that the boys and girls at Amazon are major data junkies and they’re constantly trying to increase your order size and slip a few more quid through the checkout. But I’ve discovered something else that they’re doing and it’s quite clever:
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Customer Engagement: Should We Pay Customers to Engage?

Customer Engagement: Should We Pay Customers to Engage? Header

Customer engagement is a challenge because everyone is busy these days and everyone’s time is valuable. So valuable, that we can literally place a monetary value on it.

Thinking along these lines can help us marketers create more effective solutions and design more user-centric processes. If we think of each second that someone spends engaging as a cost, a literal cost, we’ll spend more effort making each app, website, advert, blog, banner, product or service the absolute best it can be.
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There’s such a thing as too much choice

When we’re presented with every available option, it’s actually harder to find the thing we want. Too much choice is detrimental to our decision making.

Imagine you’re in the supermarket and you’re looking for a can of beans. There are 3 options:

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How to Be More Productive (In 3 Minutes)

How to Be More Productive

You can be more productive by the time you’ve finished reading this article, I promise. All you need to do is make a little change in the way you think about work, or life, and the way you approach projects. That mindset switch can happen right now, this minute, if you want. Are you ready? Continue reading

I’m NOT a Musician: The Secret to Becoming Who You Want to Be

I'm NOT a musician- the secret to becoming who you want to be

Only when you identify who you’re not, can you work out who you are, who you want to be and how to be who you want to be. Continue reading