Twitter Ramps Up Its Engagement Efforts with ‘Events’ Pages

Twitter Ramps Up Its Engagement Efforts with 'Events' Pages thumbTwitter has taken its hashtags to the next level with specific ‘Events’ pages for trending action and events. This will surely encourage users to hang around on the platform for longer and aims to start bringing an end to the ‘hop in, hop out’, micro-engagement nature of the platform at present. But what do you think about this addition?

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How (not) To Sell a Book: Streamlining Your Path to Purchase

How (not) To Sell a Book: How Streamlined Is Your Path to Purchase?I came across an article the other day that was so good, I impulsively travelled down the path to purchase this guy’s book. The thing was, the purchasing process was so difficult that I literally couldn’t buy it! I tried. But couldn’t. So what went so badly wrong for me to be still sitting here now, bookless? And how can you avoid the same mistakes and make more sales online? Continue reading

Searching for Authority, Status and Experience? You Might Be Missing Something

Searching for Authority, Status and Experience? You Might Be Missing SomethingHaving authority and status makes people listen to your ideas and thoughts. Having experience does, too. If you have authority, status and experience, as a marketer or a blogger, you’re laughing. It’s the Holy Grail, isn’t it? Or is it… Continue reading